"Kraftwerkian... alternative, indie electro-pop...we like some of his noise. He's Rowdy alright" -
"At last a phenomenon that lives up to his name. distorted electro with a face slapping live SHOW!" - i-D magazine
"He’s only just starting out, but he’s already confusing audiences, which is a good sign of things to come!” - Matthew Herbert
“The genre defying Rowdy Superstar presents an utterly compelling proposition. An attitude fresh from ‘77 but a pure naughties conceptualism set against a background of bass-charged electro” The Line Of Best Fit
Fearless experimental pop icon in the making (and the newest member of Atari Teenage Riot), Rowdy Superstar’s new Single “Breathe” and debut album “Battery” will be released on 12th November 2012. The album was produced by musical pioneer Matthew Herbert, and will be released on his label Accidental Records.
"With Battery I played with distortion and sounds and found myself at a point where I thought it was important to shine light and positive energy. To inspire people to think freely and love limitlessly and fight for what they believe in; to question how we communicate and the rapid speed of a digital generation and where it leads us." Rowdy Superstar
Described as "An outrageous slice of pop music with its intelligence left intact" (Clash Music), on first listen “Battery” might sound like a glossy yet quirky leftfield pop album destined for dancefloors and iPod party playlists. On closer inspection the underlying message is of hope and perseverance in the face of judgement and doubt, in a similar vein to writers such as Santigold, Outkast and Prince. The intense third single from the album, “Breathe”, tackles feelings of internal struggle, as Rowdy takes your hand in the darkest moment before the dawn - “why does everything, seem so dark, when outside, the sky is blue, the forecast is dry, open your eyes and breathe in.” It also features remixes by The Invisible, Raisa K (Micachu and The Shapes), and Hello Skinny (aka Tom Skinner).
Growing up in West London, Rowdy channelled his energy into creativity as he saw others around him lose sight of their dreams, and in some cases their lives. Starting a dance company and working as a successful stylist before making a splash with his early demos on Myspace, Rowdy pours his endless ideas into every part of the artistic process, from writing and production to art direction and choreography. Known for his eclectic DJ sets and notoriously exciting live show (complete with lighting system, Hype GirlsTM and loud speaker), you are likely to see Rowdy popping up in the most unexpected places (probably without warning) throughout the rest of the year.